| origin | France |
|---|---|
| founded | 1987 |
| industry | Clothing / Retail |
| products | Apparel |
| founders | Jean Touitou |

Founded in France by designer Jean Touitou in 1987, this label is finally hitting its prime. It's recent popularity has spawned two new stores in the States, one in New York and the most recent in Los Angeles. The Jeans are very raw and require you to break them in. This allows you to get them to look exactly how you like and brings style back to the user. The days where you made your own look and didn't rely on washes from designers only the denim and the cut.











